for founders and growth marketers running paid ads
Stop guessing which ads will work. Get one field-tested lesson on paid ads every week, free.
Each note is a pattern I keep running into while doing paid growth every day. A 2-minute read, with the rule you can use on Monday.
What's in a note
- ✓The pattern. What keeps showing up across campaigns, explained in plain words.
- ✓The rule. One sentence you can paste into a creative brief.
- ✓How the AI crew did it. The prompt or agent setup, so you can copy it.
A few notes from the notebook
We stopped picking winners by CPA.
→ a new ad wins only when Meta spends more on it than on your best
Ads that look AI-made sell less.
→ score every static for AI look before it ships
Meta's customer cost and the bank disagreed.
→ scale on the number that touches the bank
The notebook so far
10+
years running paid growth
37
brands supported
A note only gets written once a pattern shows up more than once. Agents draft it, I check every word.
P.S. Want the crew on your own account? You'd only pay for the ads that win. Studio slots open soon.